"I feel extremely lucky that I had the opportunity to work with Kara. We started with one project and expanded to two more at the same time. She has provided so much profound value for MOYU — beyond what I ever expected. Kara is extremely strategic, detail-oriented & organized. Her effective executions guided our fundamental brand strategy and progress in a short period of time. She is incredibly talented in branding, messaging, and content, directing me in forming integral brand visions, values and the soul of the brand. Kara truly cares about the brand, not just creating beautiful language. She really spends intentional effort digging into every possible detail to uncover the true spirit of the brand.
Our products are rooted with several unique ingredients from Asia — that don’t have much English information available online. Kara was able to create very authentic and aligned local customs and messaging to connect to the US market in an easy, digestible way. Her cheerful and genuine personality lit up the very early stage of starting MOYU. She has been a great launch partner. My time with her is always so constructive, inspiring, and full of progress."